The Hamburger Olympics
I suppose it makes me somewhat happy that during the Olympics, I'm still seeing ads for Coke Budweiser, but I wonder how much money McDonald's paid world-class athletes to endorse their company. I don't know about you, but I find it a little hard to believe that Olympic athletes, who have been training nonstop for the last four years, are really taking breaks for McDonald's.
This one commercial in particular, which has been airing throughout the broadcast of the 2008 Olympic Games in Beijing, features several athletes of different disciplines, gymnastics, boxing, weightlifting, fencing, just to name a few, and they all claim to be training so hard for this one moment, the moment they bite into a Southern Style Crispy Chicken Sandwich (which contains 400 calories, by the way).
First of all, if anybody can eat these sandwiches and get away with it, it's these athletes. They probably burn 3 times as many calories as an average human being on any given day. But still, is this the message they should be sending to viewers? It has never been a healthy choice to eat any McDonald's menu item, save water, so why are some of the world greatest athletes and healthiest people telling us it's ok?
Furthermore, do these athletes even know what a southern-style chicken sandwich is? How many of them are from the South? Some of the athletes in the commercial are obviously from other countries. Have they even ever been to the South? Besides, they have been eating nothing but soy protein and wheat grass since birth, so how are they supposed to know what a chicken sandwich is supposed to taste like, when it's not from the South?
If any athletes should be endorsing McDonald's food, they should be the kids who make it through that Playplace. That thing is challenging. I've seen kids do the whole thing in seconds! They are like lightning!
Maybe McDonald's should host a Playplace Olympics. Then we'll see where the real athletes are.
This one commercial in particular, which has been airing throughout the broadcast of the 2008 Olympic Games in Beijing, features several athletes of different disciplines, gymnastics, boxing, weightlifting, fencing, just to name a few, and they all claim to be training so hard for this one moment, the moment they bite into a Southern Style Crispy Chicken Sandwich (which contains 400 calories, by the way).
First of all, if anybody can eat these sandwiches and get away with it, it's these athletes. They probably burn 3 times as many calories as an average human being on any given day. But still, is this the message they should be sending to viewers? It has never been a healthy choice to eat any McDonald's menu item, save water, so why are some of the world greatest athletes and healthiest people telling us it's ok?
Furthermore, do these athletes even know what a southern-style chicken sandwich is? How many of them are from the South? Some of the athletes in the commercial are obviously from other countries. Have they even ever been to the South? Besides, they have been eating nothing but soy protein and wheat grass since birth, so how are they supposed to know what a chicken sandwich is supposed to taste like, when it's not from the South?
If any athletes should be endorsing McDonald's food, they should be the kids who make it through that Playplace. That thing is challenging. I've seen kids do the whole thing in seconds! They are like lightning!
Maybe McDonald's should host a Playplace Olympics. Then we'll see where the real athletes are.
posted by Leland J. Fischer at 2:22 AM
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